A trademark can be transferred between business entities like other forms of intellectual property. When making these transfers, it is possible to assign all your rights to the new business (Assignment) or to give rights to use the mark in specific circumstances or for a set period of time (License). When transferring or licensing your mark it is important not to open yourself up to liability and to make sure that all the legal requirements are met for transferring the mark. For example, it is important to state that the goodwill associated with a mark is being transferred when making a transfer of the trademark rights. Our team can assist you with your transfers and put you in the best position to achieve your business goals.